(2 minute read) Customer service is the backbone of any successful business. It is the process of ensuring that customers are satisfied with the products or services that a business provides. Excellent customer service can be the difference between a happy customer who returns to a business and a...
(2 minute read) “You’re serving a customer, not a life sentence. Learn how to enjoy your work!” Laurie McIntosh It’s been 3 years since I last saw Nathan, who was then running his café in Richmond (an inner suburb of Melbourne). Bumping into him outside a well-known hotel in...
(2 minute read) To be more effective in our pursuit of sales on behalf of a given client, it is necessary to first understand, ‘what is the purpose of our sales activity?’ Often, the response to this question is, ‘to get the prospect to buy’, or ‘to get the...
(1 minute read) Customer Service is an expectation. Customer Experience is what can set you and your team/business apart from the competition. Making the Customer Experience excellent and memorable can become the hallmark for you, your colleagues, and your company. For those who have established a career in sales,...
(2 minute read) Lover, lover, why do you push?Why do you push? Why do you push?Baby baby, did you forget about me? (The Divinyls – Pleasure and Pain, 1985) First developed by Sigmund Freud, the psychoanalytic concept called the pleasure and pain principle has been broadly used within the...